Seminario CIW/Yahoo! Research
The Web Economy: Technical Challenges and Research Opportunities
Berthier Ribeiro-Neto, Google Brazil
Jueves 31 de Agosto, 12PM, Auditorio DCC
The success of the Web as an effective low cost communication
media
yielded a large audience of hundreds of millions of users
worldwide. This large audience uses the Web to send emails,
to communicate through chats, voice over IP connections,
and video conferences, and to search for information, products,
and services – all of which are interactive actions
in nature.
The inherent interactivity in the Web led to new forms
of advertising that gave birth to a new economy –
the Web economy. In this new mass market, it is possible
to present the users with products and services directly
related to his/her short-term interests, i.e., targeted
advertising is much more effective in the Web than in the
other medias.
Targeted advertising can be used in conjunction with a
series of products and services, each of which present specific
technical challenges and, consequently, new research opportunities.
In this talk I will discuss some of these technical challenges.
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Berthier Ribeiro-Neto: Ph.D. in Computer
Science by the University of California at Los Angeles,
1995. In 1996, he joined the CS Dept of the Federal University
of Minas Gerais, from which he is currently in non-paid
leave.
Ribeiro-Neto is the director of the Google Engineering
Office in Brazil, located in Belo Horizonte.
He is also co-author of the book entitled Modern Information
Retrieval, Addison Wesley, 1999, a bestseller in the area
of information retrieval (IR) adopted in hundreds of universities
around the world.
He has authored dozens of papers in major conferences and
journals in the areas of information retrieval, Web information
systems, and digital libraries.
He is a member of the American Society for Information
Sciences, ACM, and IEEE. |
